Hilton debuts first Garden Inn ‘Gen A’ brand in Mainland China
Global hospitality company Hilton has introduced the opening of its very first Garden Inn ‘Gen A’ resorts throughout Mainland China. One of the very first real properties to open is the 276-key Hilton Garden Inn Chongqing Yubei Central Park.
Hilton released its Garden Inn ‘Gen A’ brand last year, created specifically for the Mainland Chinese market. It will offer a refreshed style and value improvements over the established Garden Inn brand of accommodations.
Consisting of the recent openings, Hilton Garden Inn currently has more than 115 trading properties in China with other 185 in the pipeline. Internationally, there are more than 1,000 real properties within the Hilton Garden Inn label spread across 64 countries.
“Targeting core urban centres and high-potential cultural and tourism destinations grows our network in China as we intend to offer ever a lot more company and leisure visitors,” states Clarence Tan, senior vice president of growth in the Asia Pacific at Hilton.
“The start of Hilton Garden Inn Gen A marks an interesting progression of the label in China, directly answering the changing demands of Chinese tourists,” claims Jenny Milos, vice president of label organization, suites and focused service in the Asia Pacific at Hilton.
“By creating spaces that reflect their values, style, and need for convenience, balance, and connection, Gen A sets up a brand-new standard for guest experience in the high end focused-service segment,” she includes.
Many other properties following the new brand have already also opened their doors in main areas across the country, involving Chongqing, Sanya and Harbin.
Hilton has also announced the finalizing of 19 brand-new ventures under the company in sites consisting of Xining, Weihai, Changbai Mountain and Yiwu, increasing its development into key places and cultural tourism spots.
