Hilton to debut eight luxury and lifestyle hotel brands across Asia Pacific
International hospitality group Hilton is set to release eight brand names under its high-end and life-style sector across various Asia Pacific (Apac) industry this year. In an April 27 announcement, the group said more than 15 openings are planned for the zone under this section in 2026.
The new accommodations are going to include in Hilton’s existing accounts of over 170 high-end and lifestyle resorts that are currently operational in Apac, bringing it nearer to its target of exceeding 250 accommodations in the coming years.
2 of the companies building their coming out are totally new to the Apac area: NoMad and Signia by Hilton. In May 2025, Hilton was assigned by UOL Group to handle NoMad Hilton Singapore, a 173-key hotel at the former Faber House site along Orchard Road. According to UOL Group’s annual report released in early April, the hotel is scheduled to open in the second half of 2026.
More than the brand released, Hilton has actually also authorized several other new real estates across its deluxe and lifestyle brands this year. These include 2 brand new LXR Hotels & Resorts real estates in Japan’s Tokyo and Hakone Gora, a Tapestry Collection by Hilton hotel in Chiang Mai, and a Waldorf Astoria lodging in Goa, India.
In Malaysia, Hilton will introduce the Waldorf Astoria and Conrad brands with 2 fresh real estates in Kuala Lumpur that are both scheduled to open up by the end of 2026. At the same time, Vietnam will see its initial Tapestry Collection by Hilton with NHAAN Resort & Spa Hoi An, assumed to open in August this year.
On the other hand, Signia by Hilton Tainan, positioned in Taiwan, is a 344-key property readied to open up in July this year. The introduction of NoMad Singapore and Signia by Hilton Tainan will carry Hilton’s overall visibility in Apac to 16 brands– over half of its 27-brand profile.
“Asia Pacific stays a strong development engine for Hilton, and this newest wave of label entries mirrors the solid need we are observing from owners for distinguished, high-performing brands,” claims Alan Watts, head of Hilton, Asia Pacific.
Other brand name launch consist of Canopy, which will start its very first Southeast Asia real estate with the 174-room Canopy by Hilton Bangkok Sukhumvit. Somewhere Else, Curio Collection by Hilton and LXR Hotels & Resorts are equally slated to make their South Asian launches with estates in Bengaluru.
