The Great Room workspaces to be rebranded as Industrious
The rebrand comes four years right after US-headquartered Industrious– currently a unit of CBRE– obtained homegrown The Great Room in May 2022. CBRE obtained complete control of Industrious in January 2025.
” Creating an one global brand combines our group and participants all over the core values that have always defined us: costs friendliness, attractive style, and a true sense of belonging,” includes Gentry Long, head of state of Industrious.
The Great Room also currently operates 2 locations in Sydney, Australia; 2 in Bangkok, Thailand; and just one in Hong Kong.
Properties within hospitality-led business dealer The Great Room– extending Singapore, Hong Kong, Bangkok and Sydney– will use under the Industrious company, starting July 1.
The move will link Industrious’ Asia Pacific (Apac) areas, previously operating under The Great Room, right into its international network, the company claimed in a June 17 release.
The three new locations schedule to begin in the city-state this year are at Keppel South Central on Hoe Chiang Roadway, Shaw Tower on Beach Roadway, and Stamford Place and Stamford Road.
Laborious strategies to broaden its Apac folder by more than 50% over the following year, including the starting of 3 new places in Singapore this year. The pipeline belongs to a wider worldwide expansion, with the firm aiming to open more than 60 brand-new areas worldwide in 2026.
” At the core, The Great Room and Industrious share the similar belief that work need to really feel human,” says Su Anne Mi, managing supervisor for Industrious Apac and co-founder of The Great Room. “That theory is what defined The Great Room across Apac, and it continues under the Industrious brand.”
The Great Room presently operates 7 areas in Singapore, including workspaces at One George Street in the CBD, Ngee Ann City on Orchard Road, and Raffles Arcade on North Bridge Road.
